Digital Product Passport for fast-moving consumer goods (FMCG)

Industry challenges

FMCG is a question of volume:

millions of units per product, hardly any unique pieces
margins of a few cents demand cost-efficient DPPs
consumers scan not primarily out of an interest in transparency, but for discounts, prize draws, instructions
packaging recycling is often the most interesting DPP field

In FMCG the compliance fields stay in the background; consumer value takes the foreground.

Required data

The key data fields required by the relevant EU regulation.

Material type, recycling code, take-back system, deposit mark.

Calculated per unit, with a comparison to the sector.

Depending on product type: ingredients, surfactants, flavourings, allergens.

Packaging recycling code, waste class, kerbside recycling bin or local collection systems.

Our approach

Transpareo for FMCG:

Bulk import for thousands of SKUs via Excel or CSV
A lead-form overlay in the public DPP for newsletter, feedback or discount enquiries
Packaging and recycling fields structured to PPWR requirements
CO2 footprint as a maintainable data field per product and batch

Batch

Import

CO2

Per batch

PPWR

Compliant

Promo

Overlays

Start today - by the time the obligation takes effect, you have long been up and running.