About us

Mission

Our mission is simple: we make the Digital Product Passport the most important connection between manufacturer and customer after the purchase. Every QR code on a product becomes a landing page, every scan a potential customer contact.

The product passport of the future is not a compliance document. It is your direct line to the customer - and meets all regulatory requirements along the way.

People at the centre

Customer focus is not a department at Transpareo - it is the shared way the whole company thinks and acts. Everything we do is oriented around the actual needs of our customers. People are at the centre, not the product.

People buy where they feel understood.

We combine many years of management experience with the agility of an innovation-driven company. Proven commercial values carry us along the way: reliability, a handshake mentality - and the ambition that every customer should be not merely satisfied but delighted.

In every relationship we strive for win-win solutions: customers, partners and suppliers should experience real added value - and be glad to actively recommend us. We select our team by this attitude too: people with an entrepreneurial mindset who think in solutions, not in limits. The same applies to our use of artificial intelligence: quality for our customers always comes first, efficiency only after. Where AI creates no quality, we do not use it.

Loyalty, trust and transparency form the foundation of all our relationships - internal and external alike.

A company without an apparatus

Transpareo has no employees, no support apparatus, no sales force in the classic sense and no investor money. The company is run by a few very experienced entrepreneurs who also sit on the board and hold shares in it. Anyone reading this for the first time may think of a cost-cutting exercise. We built it this way because the market we work for leaves no other route.

The ESPR makes the Digital Product Passport binding, and every delegated act adds product groups. A market like that does not grow gradually. It is there on the day the deadline runs, and the positions are taken within a short time. Whoever is still recruiting, training and aligning internally at that point loses exactly the time that matters. That is why Transpareo is built so that decisions are taken where the experience sits: without an approval process and without a meeting calendar.

“Leading with a few responsible heads was always the better principle. It failed on capacity. That limit has fallen. What remains is the old merchant virtue of carrying responsibility instead of spreading it.”

Günter Reichelt, founder and chairman of the board

A few years ago, development, translation, documentation and customer communication tied up whole departments. Today individual experts do the same work with AI support in hours. That shifts the requirement in a direction that surprises at first: fewer people are needed, but considerably more experienced ones. An AI agent is only as good as the instruction it receives, and whether its result is usable can only be judged reliably by someone who knows the subject from their own experience. Fifty years of running companies, thirty years of building software for the web and eighteen years of operating a transparency platform are therefore no coincidence in our line-up. They are the reason it works. Our yardstick for using AI is the quality of the result, not efficiency. Where an AI does not do a better job, we do not use it.

From this follows the rest:

• Self-service instead of support, because the platform can be used without hand-holding and customer communication runs AI-supported around the clock in 40 languages.
• Associations instead of sales pressure, because in a market with a deadline the regulator creates the demand and we explain it rather than stir it up.
• Decision-makers who are liable, because everyone who decides at Transpareo bears the consequences with their own assets.
• Prices without an apparatus, because Transpareo, with no payroll, no debt and no investors expecting a return, stays fully able to act even on low revenue, in market phases in which capital-intensive providers drop out.

Built to last

Transpareo has been 100% self-financed from day one - with no external capital and no investors working towards a sale.

The founders fund the international expansion from their own means as well. The company is built to last, not to be sold.

This independence is secured for the long term: 51% of the share capital of Transpareo AG is held by the non-profit Transpareo Foundation in Zug, Switzerland. The foundation is subject to the Swiss Federal Department of Home Affairs and the Federal Supervisory Authority for Foundations (ESA), which ensures that the foundation’s assets are managed and used in accordance with their purpose.

A foundation cannot sell off its assets - it has to nurture them. The majority stake in the company can therefore never change hands: the existence of Transpareo and long-term access to your product passports are structurally secured.

Three people run the company, and a reader is right to ask what happens if one of them drops out. In development, a broad, commonly used technology stack and thorough documentation make sure that third parties can take over the platform. In ownership, the foundation secures the company regardless of who stays or leaves.