Frequently asked questions
Everything you need to know about Digital Product Passports, the ESPR regulation and Transpareo.
General
What is a Digital Product Passport (DPP)?
A Digital Product Passport answers the questions a product cannot answer by being looked at: what it is made of, where it comes from, how it can be repaired and what happens to it at the end. Scanning the QR code on the product brings those answers up on a phone - not as marketing copy, but as a record an authority or a recycler can read just as well.
Technically it is a standardised record at a fixed web address belonging to that one product. It is part of the EU regulation for sustainable products (ESPR). What the regulation asks for as a whole is explained in the ESPR guide.
Who needs a Digital Product Passport?
In principle every company that sells physical products in the EU or imports them there. The only exceptions are a few categories such as food, animal feed, live animals and medicinal products. The obligation arrives category by category: batteries from 2027, textiles from 2029, further groups after that. When your own industry is due is on its page in the industries reference.
Needing one in the narrow sense means being legally obliged. Commercially, many more companies need one, including industries no deadline touches. Ordering your product data sells it better, answers customer questions faster, and has ready what retail, procurement and tenders ask for anyway. The EU obligation is then a date, not a project.
What sets Transpareo apart from other DPP providers?
Five things:
- Your own brand: your product passport carries your identity - your own domain, your own colours, your own logo. No reference to Transpareo.
- Lead generation: every DPP is also a landing page. Enquiries, newsletter sign-up and short surveys right inside the product passport.
- Self-service setup: upload data, set up branding, publish - in minutes, without programming.
- Without support overhead: a genuine self-service platform - no roll-out projects, no onboarding fees, no ongoing supervision needed. What costs expensive consulting hours with traditional DPP providers, you do yourself.
- Across industries: one platform for all your product categories. A manufacturer of textiles, electronics and packaging does not run three point solutions side by side.
What matters when comparing is yours to check: the provider checklist lists the questions any DPP provider should be able to answer.
How quickly can I get started?
Right away. After signing up you have access to the platform. You import your product data via Excel or CSV, configure your branding and publish your first DPPs - typically less than a day passes from creating the account to the first published product passport. You can try it straight away: open an account, free and without a credit card.
Is it worth starting now?
Yes. The EU register is live by now, but it has no interface to register through yet. And the passport is so far mandatory only for batteries, from February 2027; the other product groups follow later.
The real work is not the passport, it is getting the product data in order, and starting now means doing that calmly. That work pays off regardless of any deadline: ordered product data sells better, answers customer questions faster, and is ready when retail or procurement asks for it. Your data stays yours and you can export it at any time. Why digitising is the real work is in The DPP forces digitisation.
In which languages are the product passports available?
Transpareo translates all product data automatically via AI into 40 languages, including all 24 official EU languages. The translation is included in your plan. Consumers see the passport in the language of their device, with English as the fallback.
Why more than the 24 official languages? Because a passport is read outside the EU too, by importers, authorities and recyclers. How the translation handles technical terms is covered in 40 languages automatically.
Technology
How does the GS1 Digital Link work?
The GS1 Digital Link is an international standard that links a product URL to the GTIN - the number behind the classic barcode on retail products. Instead of a proprietary QR code, the DPP thus contains a standardised URL that can be resolved by any GS1-compatible system.
Not every product has or needs such a code. If you already use GTINs, Transpareo integrates them into the URL automatically. If not, Transpareo assigns its own unique identifier - a GS1 code or GTIN is not a prerequisite for getting started.
Why we build on this standard is set out in Why GS1 Digital Link is the right standard for DPPs.
Does Transpareo offer an API?
Yes. Transpareo offers a full REST API for bidirectional data exchange. You can create products and components programmatically, synchronise DPP data from your ERP or PIM, export analytics data into your CRM or data warehouse and integrate data via JSON.
The full API documentation is publicly accessible - no sign-up required.
The interface is versioned. An integration you build today keeps working while we develop the platform.
Can an AI assistant work with Transpareo?
Yes. Every workspace answers the Model Context Protocol at its own address, something like https://dpp.example.com/mcp. You enter that address in Claude, ChatGPT, Grok or Gemini, sign in and grant access; there is nothing to install. The assistant can then read what a passport requires, check it, create it and publish it.
The consent screen names every permission separately, and none of them reaches further than the account it was granted with. You can try it without an account in our demo. More on this: Transpareo in the agentic age.
Which import formats are supported?
Excel (.xlsx), CSV and JSON. You upload an existing product catalogue directly; the system recognises the columns and maps them onto the fields of the passport.
That means the data can come from practically any system it sits in today: whatever exports as a table from an ERP, PIM, PLM or a database can be read in here. You choose which fields belong in the passport - not the whole record travels, only what the passport needs. For a permanent, automatic feed, take the API instead of the file.
We have an ERP or PIM. How much work is the integration?
That depends on the volume, and in no case is it a major IT project. There are three routes:
- Small inventories: fill in the Excel template, upload it, have it checked, publish. You do not need anyone from IT for that.
- Medium volumes: JSON bulk upload with a validation report that names every row it objects to.
- Large volumes and continuous synchronisation: the REST API with a versioned interface. The OpenAPI description and example calls are openly available in the API documentation.
The effort is almost always decided by how complete and structured your product data is today - not by the interface. A guide to building your own interface is in ERP integration in two weeks.
How does the white-label integration work?
You connect your own domain, for example dpp.example.com. We show you which DNS entry to create during setup, with your own values already filled in, ready to copy. The platform then checks by itself whether the entry has arrived, and the note on your dashboard disappears once the domain is live.
Logo, colours and company name you then set yourself. Your customers see exclusively your branding - no reference to Transpareo. What a branded site can look like is on the demo website; how it is made in the application manager is on the demo page.
Hardly anyone ever sees that start page, by the way: scanning the QR code on a product lands a visitor straight on the product passport, not on the start page. We still make it look right, for anyone who types your address by hand or clicks through from a passport.
Where is the data hosted?
All data is hosted in ISO-27001-certified data centres in Germany and processed in a GDPR-compliant way. Every customer gets an isolated data environment. Backups are encrypted and stored in a separate data centre.
Does a tamper-proof product passport need a blockchain?
No. Tamper resistance comes from the signature, not from where the record is stored. Every published version carries a W3C-standard signature that any browser can check directly, with no consortium and no special network.
A blockchain guarantees that a record, once entered, stays unchanged. It does not guarantee that the record is correct: under the ESPR that is the economic operator’s responsibility. How the signatures work is in signatures and certificates in the DPP.
Who holds the key with which my product passports are signed?
With Bring Your Own Key (BYOK) you run your own signing endpoint - the private key never leaves your infrastructure and is at no point held by Transpareo. Transpareo merely adds an independent counter-signature, so that every DPP version carries two separate authorities. The associated public keys are published per issuer under /.well-known/dpp-keys/ and can thus be verified by any third party. What such a check looks like you can try for yourself in the verifier.
Pricing & billing
What does Transpareo cost?
Transpareo offers plans for every company size - from small businesses to large corporations. One thing matters here: every plan carries the full feature set. White-label branding, AI translation, lead generation, analytics and API access are in all of them; the plans differ only in the number of passports. The current prices, how they are formed and what counts against your allowance are on the pricing page - no hidden costs.
Are there setup fees or consulting costs?
No. You pay for your plan, and nothing else. No setup fee, no roll-out project, no consulting hours, no consortium membership fees and no hardware - neither scanners nor physical markers in the product. Exporting your data is free as well.
There is no separate charge per published product passport either; published passports count against your plan allowance. What else counts against it is on the pricing page.
Compliance
Does Transpareo meet the ESPR requirements?
Yes, on the technical side. Transpareo is continuously adapted to the EU delegated acts: the platform supports all currently defined DPP data fields, and we add new requirements as they come into force. Standardised data fields, register-compatible interfaces, validated formats and a complete change log are ours to deliver - you do not have to worry about them.
Responsibility for the accuracy of the content stays, under the ESPR, with the economic operator placing the product on the market. That is how the law is written and it applies to every platform: we supply the infrastructure with which you meet the requirements; the statements about your product are yours.
Which standard we meet, and how, is listed one by one in Standard by standard.
Is Transpareo GDPR-compliant?
Yes. Transpareo is fully GDPR-compliant. All personal data (e.g. from lead generation) is processed and stored in European data centres. We provide a data processing agreement (DPA) and support you in fulfilling your data protection obligations. Who processes what is set out in our privacy policy, including the sub-processors involved.
What data must my DPP contain?
That depends on your industry and product category. In general, the mandatory data comprises:
- Product identification (GTIN, model, manufacturer)
- Material composition and origin
- Environmental information (carbon footprint, recyclability)
- Repair and disposal instructions
- Declarations of conformity and certificates
Transpareo provides industry-specific templates that cover all mandatory fields.
What your industry requires in detail is on its page in the industries reference.
Which industries are affected, and from when?
Batteries from 18 February 2027 under the Batteries Regulation, construction products and metals expected from 2028, textiles, furniture and tyres from 2029, toys from 1 August 2030. Cosmetics and food already carry sector-specific information duties today that a product passport serves. For each of the fourteen industries our industries reference lists the timeline, the roles, the required data and the official documents.
What happens if I do not meet the DPP obligation?
The EU regulation provides for sanctions that are set by the member states. These can include fines, sales and import bans as well as the recall of non-compliant products. The exact sanctions vary by member state and are currently being specified. Early preparation is therefore advisable - what the obligation costs, set against what a breach costs, is worked out in What the DPP obligation really costs.
Does Transpareo also support non-EU markets?
Yes. Although the DPP obligation primarily concerns the EU market, you can use Transpareo for other markets too. The Digital Product Passport is an excellent marketing tool, independent of regulatory requirements. In addition, the USA, the UK and further countries are working on similar regulations. More on this: one DPP for the EU and China.
Is Transpareo listed as a DPP service provider with the EU?
Not yet, as of September 2026: the EU register foresees no role for service providers at all, and there is no admission procedure to apply to. As soon as there is one we will apply; the papers are ready. Whether the Commission lists us is its decision.
Nothing about your work depends on it: you create and publish passports as usual, and registering in the EU register is yours to do as the economic operator in any case. What the draft proposes is in what the Commission draft proposes.
How is the ten-year retention ensured?
Technically, not contractually. Once a product passport is entered in the EU register, every published version moves into a write-protected archive in the EU: for ten years nobody can delete or overwrite it, ourselves included.
If you publish passports before an obligation applies to your product group, no archive arises. Registration is what switches retention on. Why a passport has to outlive its issuer is in Trust that outlives the product.
How does an authority read my DPPs?
Market surveillance and inspection authorities receive their own read key, limited to specified manufacturers, separate from your own API keys. Every access is logged in an audit log. The DPP URLs remain stable - even if you, as the manufacturer, cancel your contract. Once your DPPs are registered with the EU register, the immutable Vault copy of every DPP version additionally survives your cancellation and remains reachable for authorities via their own read key. How one passport shows different readers different slices without losing its signature is covered in Disclosure without losing the signature.
What happens to our DPPs if Transpareo no longer exists?
Even our ownership structure is designed for the long term: 51 per cent of Transpareo AG is held by the non-profit Transpareo Foundation in Zug, Switzerland. A foundation cannot sell off its assets - the majority of the company can therefore never change owner, and the long-term continued existence of Transpareo is structurally secured.
The DPP obligation affects you as a manufacturer over ten years and more. And even in the unlikely event that Transpareo were one day to no longer exist, your DPPs survive - four concrete building blocks ensure this:
- Data export at any time: you can export your data in CSV, XLSX, JSON-LD and SQL - automated via API if needed.
- Stable, permanent DPP URLs: the URL of a DPP does not change even across version changes. When changing provider you can redirect the URL to another platform via GS1 Digital Link resolvers.
- Ten years of immutable Vault archive: once your DPPs are registered with the EU register, every published DPP version is additionally written to a separate, write-protected archive and retained for ten years - independently of the running platform. Neither you nor Transpareo can change it afterwards; the copy survives even a cancellation and remains reachable for authorities.
- Transpareo Time Machine: our open-source DPP renderer under GPL v3 displays every published DPP version in the browser and verifies the signature there. You can host the bundle yourself and run it against the archived bytes - the renderer remains operational even if the Transpareo platform disappears.
Any further questions?
Our team is happy to advise you personally. Write to us or arrange a demo.