Talks for multipliers

About the programme

Günter Reichelt (chairman of the board) and Andrea Lehr (board member) of Transpareo AG, Zug, speak at associations, chambers and specialist events - from a short impulse on the panel to a fully worked-out specialist talk. Four topic areas cover the spectrum: the Digital Product Passport itself, the regulation behind it, data & AI, and the strategic use potential for companies.

  • No product pitch: All talks put the value, orientation and economic viability of Digital Product Passports for manufacturers and importers front and centre.
  • Flexibly adaptable: Every format can be tailored to the sector, audience and available time.
  • Three formats: Keynote (20-30 minutes), impulse talk (10-15 minutes), topic talk (35-45 minutes).

Contact for bookings and coordination:

The speakers

Both speakers are interchangeable for most formats.

Günter Reichelt

Günter Reichelt

Founder and Chairman of the Board of Directors

Günter Reichelt is a passionate entrepreneur with fifty years of experience. In the 1980s he built up an industrial company that shapes screen workplaces to this day, and in 2006 he founded Cosmetic Analysis. At Transpareo he is responsible for strategy, public affairs and the contacts with associations and authorities.

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Andrea Lehr

Andrea Lehr

Member of the Board of Directors

Andrea Lehr has run Cosmetic Analysis since its launch in 2008 and knows from daily operation what manufacturers need for a transparency platform to run reliably for years. At Transpareo she is responsible for customer operations and the work with manufacturers.

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Manufacturers & importers

The forgotten manufacturer in the DPP hype

Reality instead of regulatory pressure - keynote, 20-30 minutes, Günter Reichelt

Three company types compared. The seven critical decision points. The underestimated data treasure as the central turning point of the talk.

For organisers: an entrepreneurial voice instead of a regulation talk, an audience that recognises itself in the scenarios, and a clear call to action without a product pitch.

From compliance chore to data treasure

Step by step to added value - impulse talk, 10-15 minutes, both speakers

Three misconceptions that cost manufacturers dearly. The shift in perspective from a cost block to a strategic investment.

For organisers: ideal for panel discussions, a provocative opening with a constructive ending, flexibly usable in 5 to 15 minutes.

Data & artificial intelligence

Products that speak

How DPP data industrialises AI - keynote, 20-30 minutes, Günter Reichelt

Why industrial AI fails on the data foundation. The DPP as the missing, verified infrastructure. The data flywheel as a strategic competitive picture.

For organisers: connects the two big debates of DPP and AI, with a counterintuitive core idea (data more important than algorithms) and a strong thesis for digitalisation and innovation forums.

Verified data - the missing AI foundation

What industrial AI really needs - impulse talk, 10-15 minutes, both speakers

The structural data problem explained in three minutes. Why a simple model on DPP data beats any high-performance model on web scraping.

For organisers: a surprise effect even for a tech-savvy audience, a clear thesis that resonates in the panel - no prior AI knowledge required.

From supervised learning to agents

AI paradigms on a DPP data foundation - topic talk, 35-45 minutes, both speakers

Four AI paradigms, from predictive models to autonomous agents. Multi-agent example of a product recall. Roadmap from compliance to AI excellence - all only possible with DPP data.

For organisers: a rare topic that sets the event apart, with substance for specialist committees and IT associations; both speakers equally deployable.

Strategy & business

Eight sectors. One data foundation.

The DPP as an economic data standard - keynote, 20-30 minutes, both speakers

Eight domains waiting for the same product data: financing, retail, insurance, the circular economy and more. The IBAN analogy as a strategic image.

For organisers: the big picture for annual meetings and economic forums - speaks to finance, retail and industry circles alike, with a strong opening thesis.

From data point to competitive advantage

Four levers with immediate effect - impulse talk, 10-15 minutes, both speakers

Four concrete DPP benefits: procurement, financing, insurance, circular economy. Compliance costs against strategic value, condensed into 10 minutes.

For organisers: the business case in 10 minutes, ideal for chamber round tables and strategy events - triggers direct follow-up conversations.

The DPP as a strategic data platform

Eight use domains worked out concretely - topic talk, 35-45 minutes, both speakers

Financing, procurement, insurance, circular economy, consumers, science, the platform economy - concrete scenarios per domain, plus a roadmap and CSRD automation.

For organisers: the most complete format for associations with a specialist audience; it shows the cross-cutting character of the DPP and is adaptable for banking, sustainability or industry forums.

Regulation & the Ecodesign Regulation

An obligation that pays off

The Ecodesign Regulation without panic - keynote, 20-30 minutes, both speakers

What is really mandatory - and what is noise. The three most common errors. Step-by-step implementation as an entrepreneurial strength. What manufacturers really gain.

For organisers: takes the pressure out of the regulation debate, factual without trivialising - ideal as an opener for compliance events.

From spot checks to real-time control

The new logic of market surveillance - impulse talk, 10-15 minutes, both speakers

How the DPP turns market surveillance from reactive to proactive. Three concrete changes for authorities and manufacturers alike.

For organisers: the only talk that speaks directly to authority representatives - ideal for mixed specialist committees and a surprising perspective beyond the usual manufacturer talk.

The Ecodesign Regulation in concrete terms

Obligations, deadlines, seven decisions - topic talk, 35-45 minutes, both speakers

Facts against rumours. The DPP as a system with many participants. The seven critical decisions worked out in full, plus a five-step implementation roadmap.

For organisers: the most complete regulation format for association specialist groups - it demystifies the EU regulation without oversimplifying and delivers a concrete framework for action to take away.

Booking & contact

Transpareo AG, Tech Cluster Zug, Oberallmendstrasse 18, 6300 Zug, Switzerland -

For enquiries please provide:

  • Event type and date
  • Desired topic and format
  • Available speaking time and audience size
  • Sector and focus of the event

If, in addition to covering travel costs, fees are paid, the speakers donate these to a charitable organisation, naming the payer of the fee.

Request a talk

Write to us - we will put together the right format for your audience and your speaking time.